Consulting, advisory, software delivery and speaking

Modern technology strategy and hands-on product delivery for ambitious teams.

I help organisations understand modern technology, where it creates real advantage, and how to turn it into practical, launch-ready products. That work spans both regulated and non-regulated environments, from health and pharma to FMCG, gaming, sustainability, construction and beyond.

30+ years in software and digital products
Cross-industry: pharma, FMCG, gaming and sustainability
Leadership across web, mobile, AR, VR, MR and AI
Business development and hands-on product creation
Portrait of Petteri Kolehmainen
Petteri Kolehmainen. Consultant, advisor, speaker and hands-on technology builder.

Building where emerging technology meets delivery reality.

AIVRARMRWebMobileMDR / GCP

Where I bring value

Useful when technology choices matter and the work still has to ship.

Especially relevant when innovation ambition, business pressure and delivery reality all need to be handled at the same time, and when customers need help understanding what modern technology is actually worth for them.

Strategic clarity with delivery realism

I work best in situations where technology choices matter, business expectations are high and teams need a practical path from idea to execution.

That can mean early product framing, innovation strategy, delivery leadership, technical advisory, or helping organisations evaluate where AI, spatial computing and modern application platforms can genuinely move the business forward rather than simply create noise.

I tend to be especially useful when the work sits between multiple worlds at once: product and business, emerging technology and practical delivery, or innovation goals and regulated constraints. In those moments, clear direction and the ability to turn complexity into action create disproportionate value.

How the background translates into practical help

My background spans software development, agency leadership, innovation work, digital health, pharma, spatial computing, AI and modern web or mobile delivery. That mix is useful when organisations need more than a narrow specialist viewpoint. It also extends beyond pharma into FMCG, sustainability, gaming and construction, which helps keep the advice commercially grounded rather than industry-isolated.

I can support executive decision making, early-stage product framing, delivery direction, customer-facing solution design and credibility-building thought leadership, especially where the work needs both technical depth and business realism. And when it helps, that work can continue into concrete prototypes, concepts and shipped products.

Services

Support across strategy, delivery and visible thought leadership.

The common thread is making complex technology easier to evaluate, shape and ship.

Consulting and advisory

Strategic guidance for digital products, innovation programs, emerging technology adoption, technical due diligence and high-stakes decision making, including workshops that help teams understand AI, agents and how to use them in their everyday work.

Software development leadership

From concept framing to delivery execution across modern web, mobile, immersive experiences and AI-enabled services, including work that benefits from direct prototyping and hands-on building. Some examples are available in the projects section. View project examples.

Speaking and facilitation

Clear, experience-based talks on the practical future of technology, innovation in healthcare, spatial computing, AI and product delivery in complex organisations.

Core competence

A practical mix of new technology expertise and regulated domain experience.

This is where I tend to create the most immediate value for leadership teams, product organisations and innovation initiatives.

  • AI-enabled products and practical generative AI adoption
  • AR, VR and MR experiences, including product strategy and implementation
  • Modern web and mobile application architecture
  • Digital health, SaMD, Medical Device Software and regulated product development
  • MDR, GCP, EU AI Act and broader regulated software operating models
  • Innovation pipelines, prototyping and new venture exploration
  • Business Finland applications and innovation funding support
  • Practical evaluation of current and future high-tech devices, platforms and gadgets to understand what is genuinely viable
Emerging technologies

AI, AR, VR, MR, spatial computing and next-wave interfaces that need to become useful, not just impressive.

Regulated environments

Health, pharma and quality-sensitive contexts where speed still has to coexist with compliance and risk management.

Delivery reality

Roadmaps, team alignment, solution design and execution plans that can survive real budgets, real timelines and real organisations.

Selected projects

Examples of things I actually build.

From tournament prediction and digital support products to ecommerce, these case studies show how advisory thinking connects to real products.

Screenshot of KisaPlay showing the Finnish homepage with tournament prediction messaging, login and competition selection.
Live product

KisaPlay

A live tournament prediction and scores product that lets people make score estimates, follow match situations and compare points with friends across major competitions such as the FIFA World Cup.

Modern webLive data UXPrediction game mechanicsMagic-link authenticationSports product design
Screenshot of Uraluotsi showing a Finnish digital job-search coaching page with a lighthouse hero and coming-soon status.
Coming soon

Uraluotsi

A coming-soon digital job-search coach that helps unemployed jobseekers clarify direction, describe their skills and keep the next useful steps visible.

Modern webDigital coaching UXConversation designService conceptHuman-centered product design
Screenshot of the Petskun Kauppa storefront with 3D-printed products and featured items.
Live ecommerce business

Petskun Kauppa 3D printing shop

An independent 3D printing commerce business that combines digital manufacturing, ecommerce operations, custom production and practical product experimentation for both consumers and B2B customers.

3D printingShopifyDigital manufacturingEcommerce operations

Speaking

Speaking topics that resonate with innovation, product and leadership audiences.

Useful for conferences, workshops, executive sessions and internal strategy discussions.

  • How AI agents work, where they can help your organisation and what it takes to use them responsibly in real work
  • How AI becomes useful inside regulated organisations
  • What XR is actually good for in healthcare and enterprise
  • From idea to shipped product in fast-moving technology landscapes
  • Building digital products where compliance and innovation must coexist
  • Working with Business Finland applications and innovation funding opportunities
  • Understanding the future of AR glasses and what will make them viable

Current role

VP, Innovative Technologies at EVERSANA

Currently working at the intersection of innovation, life sciences and modern product development with a focus on AI, spatial computing and digital health.

Current focus

Today my work sits at the intersection of innovation, life sciences and modern product development, with particular focus on AI, spatial computing and digital health.

That perspective is strengthened by staying close to what can actually be built. Across the site you can see that reflected in live AI tools, a tournament prediction product and an ecommerce business, not just advisory positioning.

EVERSANA is a leading independent provider of global services to the life sciences industry, offering integrated, patient-centered commercialization solutions across the entire product lifecycle including consulting, agency and marketing services, market access and distribution and 3PL.

Why this matters

It means I can contribute both to forward-looking strategic conversations and to the concrete delivery questions that decide whether a concept becomes something real.

Contact

Want to explore a product, platform or idea together?

If you need help understanding where modern technology can create value, shaping a stronger product direction, or turning an idea into something real, send a message here.

Advisory and build

Useful for strategy, product framing, prototypes, delivery support and hands-on product work.

Speaking

Available for conferences, workshops, executive discussions and team sessions.